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An exploratory study into human-centred design in new product development for low-income consumers
After over 25 years of decline, the global poverty rate has started to increase driven by the COVID-19 pandemic, taking millions back into poverty, most of them live in Sub-Saharan Africa. Low-income consumers are underserved and do not have the means to pay for or access to goods or services which...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2023
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