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The financial planning journey: a grounded theory towards bias mitigation
Behavioural finance suggests that individuals behave in a less than optimal manner. The decision-making of investors is subject to behavioural biases, which represent systematic deviations from logic and rationality. Research at the intersection of behavioural finance and financial planning has the...
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| Format: | Thesis |
| Language: | English |
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College of Accounting
2024
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