Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
Through the recent growth of information and communication technology and Web 2.0 technologies, a new branch of e-commerce called social commerce has emerged (Hajli, 2013). This study explores the effects of personal innovativeness on the relationship between brand innovativeness and customer-based...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | Eng |
| Published: |
Faculty Commerce: IT
2024
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
- The impact of culture on trust and purchase intention in social commerce shopping behaviour
- Digital pathways to innovation: assessing social commerce’s impact on product development and business growth
- Forensic Accounting in the Knowledge and Innovation Society: A Bibliometric Approach
- Innovation and value creation in the fish and cut-flower export sectors in Uganda
- Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa
- New possibilities for expanding Pan-African commerce