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The decision-making process of young urban South African single mothers at the bottom of the pyramid when purchasing baby food
This study investigated how young single mothers (YSMs) in South Africa's bottom of the pyramid (BoP) purchase food for their babies. The study focused specifically on mothers with babies between the ages of 6 to 24 months and explored various elements of their child nutrition decision-making. In tr...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2024
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