Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management
This research examines the evolving role of real estate brokers in South Africa in the context of advancing technology, specifically focusing on Information Search and Transaction Management services. With the traditional information asymmetry enjoyed by brokers being eroded by technological advance...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English English |
| Published: |
Department of Construction Economics and Management
2025
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613247773868032 |
|---|---|
| access_status_str | Open Access |
| author | Marshall, Justin Garnet |
| author2 | Viruly, François |
| author_browse | Marshall, Justin Garnet Viruly, François |
| author_facet | Viruly, François Marshall, Justin Garnet |
| author_sort | Marshall, Justin Garnet |
| collection | Thesis |
| description | This research examines the evolving role of real estate brokers in South Africa in the context of advancing technology, specifically focusing on Information Search and Transaction Management services. With the traditional information asymmetry enjoyed by brokers being eroded by technological advancements, the study explores how these changes affect the perceived value of brokerage services. Employing a quantitative approach, including a literature review and online surveys targeting consumers and brokers, the study aims to understand the impact of technology on real estate brokerage services and identify effective strategies for brokers to remain competitive in a technology-driven market. The findings indicate a significant evolution in brokerage services, particularly in enhancing information search efficacy, owing to technological integration. The study also reveals that specific elements like negotiation skills and property-client matching significantly contribute to service value. Interestingly, areas like conflict resolution still heavily rely on the broker's human skills, suggesting a balanced need for technological and human elements in brokerage services. The research concludes that successful real estate brokers in a technology-driven market are those who effectively blend technology with their unique human capabilities. The study's implications point to the necessity for continual adaptation and technological integration by brokers, while also emphasizing their irreplaceable human elements. Future research directions include exploring effective technologies in various brokerage service aspects and potential advancements in currently underserved areas like transaction conflict resolution. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/41052 |
| institution | University of Cape Town (South Africa) |
| language | English eng |
| last_indexed | 2026-06-10T12:33:07.122Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Department of Construction Economics and Management |
| publisherStr | Department of Construction Economics and Management |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/41052 Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management Marshall, Justin Garnet Viruly, François property studies This research examines the evolving role of real estate brokers in South Africa in the context of advancing technology, specifically focusing on Information Search and Transaction Management services. With the traditional information asymmetry enjoyed by brokers being eroded by technological advancements, the study explores how these changes affect the perceived value of brokerage services. Employing a quantitative approach, including a literature review and online surveys targeting consumers and brokers, the study aims to understand the impact of technology on real estate brokerage services and identify effective strategies for brokers to remain competitive in a technology-driven market. The findings indicate a significant evolution in brokerage services, particularly in enhancing information search efficacy, owing to technological integration. The study also reveals that specific elements like negotiation skills and property-client matching significantly contribute to service value. Interestingly, areas like conflict resolution still heavily rely on the broker's human skills, suggesting a balanced need for technological and human elements in brokerage services. The research concludes that successful real estate brokers in a technology-driven market are those who effectively blend technology with their unique human capabilities. The study's implications point to the necessity for continual adaptation and technological integration by brokers, while also emphasizing their irreplaceable human elements. Future research directions include exploring effective technologies in various brokerage service aspects and potential advancements in currently underserved areas like transaction conflict resolution. 2025-02-28T11:38:33Z 2025-02-28T11:38:33Z 2024 2025-02-28T10:40:34Z Thesis / Dissertation Masters MSc http://hdl.handle.net/11427/41052 en eng application/pdf Department of Construction Economics and Management Faculty of Engineering and the Built Environment University of Cape Town |
| spellingShingle | property studies Marshall, Justin Garnet Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| thesis_degree_str | Master's |
| title | Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| title_full | Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| title_fullStr | Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| title_full_unstemmed | Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| title_short | Strategies for real estate brokers to compete in an increasingly technology-driven market: exploring the value of information search and transaction management |
| title_sort | strategies for real estate brokers to compete in an increasingly technology driven market exploring the value of information search and transaction management |
| topic | property studies |
| url | http://hdl.handle.net/11427/41052 |
| work_keys_str_mv | AT marshalljustingarnet strategiesforrealestatebrokerstocompeteinanincreasinglytechnologydrivenmarketexploringthevalueofinformationsearchandtransactionmanagement |