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Reimagining loyalty rewards programmes via blockchain: usage, loyalty, and firm performance
The emergence of blockchain technology is poised to revolutionise the loyalty programme (LP) landscape. Still, there is a dearth of research exploring the factors that influence the acceptance and resultant loyalty creation of blockchain-based LPs. This study examines the relationship between techno...
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| Format: | Thesis |
| Language: | English English |
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School of Management Studies
2025
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