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Building trust in mobile commerce: a technical report presented to the Department of Information Systems, University of Cape Town
Mobile commerce or ITHXll'Tlmerce is seen as the next technological innovation that will transform the marketplace. Despite the hype associated with m-commerce and the massive revenue predictions by research companies, current adoption figures by consumers seem to demonstrate a lack of enthusiasm fo...
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| Format: | Thesis |
| Language: | English English |
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Faculty Commerce: IT
2025
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