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Bridging the gap: factors driving retail analytics adoption in traditional retail businesses
This thesis investigates how South Africa's traditional retail sector adopts advanced analytics amid infrastructural, cultural, and economic constraints. Guided by the Technology Organisation-Environment (TOE) framework and Diffusion of Innovations (DOI) theory, it addresses a critical gap in unders...
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| Format: | Thesis |
| Language: | English English |
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Department of Information Systems
2025
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