Full Text Available

Note: Clicking the button above will open the full text document at the original institutional repository in a new window.

Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng

The growth of gig economy platforms has coincided with increased cybersecurity threats and attacks. As gig platforms have evolved, so too have cybercriminals, with attacks such as malware, phishing, and social engineering becoming increasingly sophisticated and human centric. However, cybersecurity...

Full description

Saved in:
Bibliographic Details
Main Author: Radebe, Mlungisi
Other Authors: Tsibolane, Pitso
Format: Thesis
Language:English
English
Published: Department of Information Systems 2026
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1867613225210609664
access_status_str Open Access
author Radebe, Mlungisi
author2 Tsibolane, Pitso
author_browse Radebe, Mlungisi
Tsibolane, Pitso
author_facet Tsibolane, Pitso
Radebe, Mlungisi
author_sort Radebe, Mlungisi
collection Thesis
description The growth of gig economy platforms has coincided with increased cybersecurity threats and attacks. As gig platforms have evolved, so too have cybercriminals, with attacks such as malware, phishing, and social engineering becoming increasingly sophisticated and human centric. However, cybersecurity defence mechanisms are still centred around traditional technical controls. In response to this growing threat landscape, researchers argue that organisations should implement other mechanisms to counter the threat. Embedding a cybersecurity culture in organisations has gained prominence in recent studies. However, studies on the cybersecurity culture in the gig economy, focusing on food delivery workers, are needed, as there is currently limited literature on this phenomenon. This research report explored the nature of cybersecurity culture in the context of platform-based food delivery workers in Gauteng, South Africa. The main research question explored the following: How does the cybersecurity culture influence the cybersecurity behaviours of food delivery gig workers? The Cybersecurity Culture Model (CCM) was used as a sensitizing theoretical device to develop the initial interview guides, observation protocols, and the preliminary coding schemes. A qualitative research strategy was adopted using semi-structured interviews as the primary data source; furthermore, a qualitative research survey and publicly available documents and observations of the context were provided as secondary data sources. Fifteen (N=15) semi-structured interviews were performed with food delivery workers. Secondary data was acquired via online searches (N=11), web articles on the gig economy, three (N=3) online qualitative surveys, and contextual observations by interacting with food delivery workers at their pick-up sites. Data analysis was conducted using established guidelines for inductive data analysis using the NVivo 14 software. The research revealed significant barriers to implementing cybersecurity culture in the food delivery sector of the local gig economy. Workers receive minimal cybersecurity education and training, with limited management communication about security policies and procedures. Gig work apps present additional challenges, contributing to a virtually non-existent cybersecurity culture among food delivery workers in Gauteng, South Africa. Weak management initiatives, inadequate training, and absent security policies drive non-compliance, further complicated by conflicts between financial incentives, personal safety, and cybersecurity requirements. These findings highlight structural gig economy issues, underscoring the need for enhanced cybersecurity governance, comprehensive training programs, and integrated information security policies. Future research should examine platform providers' responsibilities in cybersecurity culture development and methods to align safety priorities with cybersecurity compliance.
format Thesis
id oai:open.uct.ac.za:11427/42609
institution University of Cape Town (South Africa)
language English
eng
last_indexed 2026-06-10T12:32:45.765Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2026
publishDateRange 2026
publishDateSort 2026
publisher Department of Information Systems
publisherStr Department of Information Systems
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/42609 Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng Radebe, Mlungisi Tsibolane, Pitso Cybersecurity Economy Gauteng The growth of gig economy platforms has coincided with increased cybersecurity threats and attacks. As gig platforms have evolved, so too have cybercriminals, with attacks such as malware, phishing, and social engineering becoming increasingly sophisticated and human centric. However, cybersecurity defence mechanisms are still centred around traditional technical controls. In response to this growing threat landscape, researchers argue that organisations should implement other mechanisms to counter the threat. Embedding a cybersecurity culture in organisations has gained prominence in recent studies. However, studies on the cybersecurity culture in the gig economy, focusing on food delivery workers, are needed, as there is currently limited literature on this phenomenon. This research report explored the nature of cybersecurity culture in the context of platform-based food delivery workers in Gauteng, South Africa. The main research question explored the following: How does the cybersecurity culture influence the cybersecurity behaviours of food delivery gig workers? The Cybersecurity Culture Model (CCM) was used as a sensitizing theoretical device to develop the initial interview guides, observation protocols, and the preliminary coding schemes. A qualitative research strategy was adopted using semi-structured interviews as the primary data source; furthermore, a qualitative research survey and publicly available documents and observations of the context were provided as secondary data sources. Fifteen (N=15) semi-structured interviews were performed with food delivery workers. Secondary data was acquired via online searches (N=11), web articles on the gig economy, three (N=3) online qualitative surveys, and contextual observations by interacting with food delivery workers at their pick-up sites. Data analysis was conducted using established guidelines for inductive data analysis using the NVivo 14 software. The research revealed significant barriers to implementing cybersecurity culture in the food delivery sector of the local gig economy. Workers receive minimal cybersecurity education and training, with limited management communication about security policies and procedures. Gig work apps present additional challenges, contributing to a virtually non-existent cybersecurity culture among food delivery workers in Gauteng, South Africa. Weak management initiatives, inadequate training, and absent security policies drive non-compliance, further complicated by conflicts between financial incentives, personal safety, and cybersecurity requirements. These findings highlight structural gig economy issues, underscoring the need for enhanced cybersecurity governance, comprehensive training programs, and integrated information security policies. Future research should examine platform providers' responsibilities in cybersecurity culture development and methods to align safety priorities with cybersecurity compliance. 2026-01-19T10:36:49Z 2026-01-19T10:36:49Z 2025 2026-01-19T10:32:51Z Thesis / Dissertation Masters MCom http://hdl.handle.net/11427/42609 en eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town
spellingShingle Cybersecurity
Economy
Gauteng
Radebe, Mlungisi
Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
thesis_degree_str Master's
title Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
title_full Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
title_fullStr Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
title_full_unstemmed Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
title_short Understanding the role of cybersecurity culture in the gig economy: the case of platform-based food delivery workers in Gauteng
title_sort understanding the role of cybersecurity culture in the gig economy the case of platform based food delivery workers in gauteng
topic Cybersecurity
Economy
Gauteng
url http://hdl.handle.net/11427/42609
work_keys_str_mv AT radebemlungisi understandingtheroleofcybersecuritycultureinthegigeconomythecaseofplatformbasedfooddeliveryworkersingauteng