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Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization
Includes bibliographical references (leaves 219-236).
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Information Systems
2014
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| _version_ | 1867614079416270848 |
|---|---|
| access_status_str | Open Access |
| author | Rhodes, Joan Helen |
| author2 | Licker, Paul |
| author_browse | Licker, Paul Rhodes, Joan Helen |
| author_facet | Licker, Paul Rhodes, Joan Helen |
| author_sort | Rhodes, Joan Helen |
| collection | Thesis |
| description | Includes bibliographical references (leaves 219-236). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/5977 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:46:20.498Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Department of Information Systems |
| publisherStr | Department of Information Systems |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/5977 Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization Rhodes, Joan Helen Licker, Paul Roode, Dewald Information Systems Includes bibliographical references (leaves 219-236). This study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the research process. An interpretative field study using participative action research was the main data collection methodology. 2014-08-05T10:05:12Z 2014-08-05T10:05:12Z 2004 Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/5977 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town |
| spellingShingle | Information Systems Rhodes, Joan Helen Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| thesis_degree_str | Doctoral |
| title | Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| title_full | Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| title_fullStr | Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| title_full_unstemmed | Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| title_short | Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization |
| title_sort | using a conceptual framework to explore e commerce and marketing appropriation in a rural south african development organization |
| topic | Information Systems |
| url | http://hdl.handle.net/11427/5977 |
| work_keys_str_mv | AT rhodesjoanhelen usingaconceptualframeworktoexploreecommerceandmarketingappropriationinaruralsouthafricandevelopmentorganization |