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SASSI and the MSC: How effective have they been with reaching consumers in Cape Town and raising their awareness

The 'sustainable seafood movement' is over 20 years old, and has made use of numerous methods in an attempt to educate consumers about seafood. In South Africa, there are two such campaigns: the Marine Stewardship Council (MSC) and the Southern African Sustainable Seafood Initiative (SASSI). This st...

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Bibliographic Details
Main Author: Landey, David
Other Authors: Jarre, Astrid
Format: Thesis
Language:English
Published: Department of Oceanography 2014
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