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Partnering online : developing a value framework for e-tailers
Bibliography: leaves 124-128.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Information Systems
2014
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| _version_ | 1867613294484783104 |
|---|---|
| access_status_str | Open Access |
| author | Munro, Ian |
| author2 | Licker, Paul |
| author_browse | Licker, Paul Munro, Ian |
| author_facet | Licker, Paul Munro, Ian |
| author_sort | Munro, Ian |
| collection | Thesis |
| description | Bibliography: leaves 124-128. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/7713 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:51.607Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Department of Information Systems |
| publisherStr | Department of Information Systems |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/7713 Partnering online : developing a value framework for e-tailers Munro, Ian Licker, Paul Information Systems Bibliography: leaves 124-128. This research aims to develop a framework within which to analyse and discuss the "e-tailing partnership" - a "horizontal" partnership model in which e-taiIers promote, sell and even bundle one another’s goods in a mutually beneficial partnership. At the core of the framework is the concept of "value". The research draws on marketing theory to structure value into a "value block" which enables firms to quantify gains or losses in e-tailing projects. The paper discusses e-tailing partnerships within the value block framework. The partnership contract and the distribution of value between partners are both analysed. Design requirements for theoretical partnering systems are deduced and reported. Risks and implications for related systems are considered. Finally, three commercial software candidates are empirically evaluated in terms of the partnership models presented. From this research it is apparent that the e-tailing partnership is worth serious contemplation and may prove to be a significant business model for firms in the New Internet Economy. 2014-09-29T07:24:21Z 2014-09-29T07:24:21Z 2002 Master Thesis Masters MCom http://hdl.handle.net/11427/7713 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town |
| spellingShingle | Information Systems Munro, Ian Partnering online : developing a value framework for e-tailers |
| thesis_degree_str | Master's |
| title | Partnering online : developing a value framework for e-tailers |
| title_full | Partnering online : developing a value framework for e-tailers |
| title_fullStr | Partnering online : developing a value framework for e-tailers |
| title_full_unstemmed | Partnering online : developing a value framework for e-tailers |
| title_short | Partnering online : developing a value framework for e-tailers |
| title_sort | partnering online developing a value framework for e tailers |
| topic | Information Systems |
| url | http://hdl.handle.net/11427/7713 |
| work_keys_str_mv | AT munroian partneringonlinedevelopingavalueframeworkforetailers |