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Marketing communication strategies for chinese automotive OEMs operating in South Africa: the role of diversity in consumer decision-making

Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2025.

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Bibliographic Details
Other Authors:	Rosenbaum, Stephen
Format:	Thesis
Language:	English
Published:	University of Pretoria 2026
Subjects:	UCTD Chinese automotive OEMs South Africa Inclusive marketing Diversity Homophily Institutional theory Consumer decision-making Automotive marketing
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Internet

http://hdl.handle.net/2263/109287