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Measuring customer loyalty using perceptions of trust, service quality, and switching costs as well as customer satisfaction in the life insurance industry – a replication study

Mini Dissertation (MBA)--University of Pretoria, 2021.

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Bibliographic Details
Other Authors: Chipp, Kerry
Format: Thesis
Language:English
Published: University of Pretoria 2022
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Summary:Mini Dissertation (MBA)--University of Pretoria, 2021.