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Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia
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| Published in: | Studies in Media and Communication |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1871837808908304384 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Studies in Media and Communication |
| description | |
| discipline_display | Communications |
| discipline_facet | Communications |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:106406 |
| institution | FRELIP |
| journal_source_facet | Studies in Media and Communication |
| last_indexed | 2026-07-27T03:40:42.686Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia Communications General Communications |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Communications General Communications |
| subject_facet | Communications General Communications |
| title | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_alt | Modelando los efectos de la gamificación digital en el atractivo de la marca y la reducción de la deserción: Evidencia de los millennials en Malasia Modélisation des effets de la gamification numérique sur l'attractivité de la marque et la réduction du taux de désabonnement : preuves des millennials en Malaisie Modelando os Efeitos da Gamificação Digital na Atratividade da Marca e Redução de Churn: Evidências de Millennials na Malásia |
| title_auth | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_es_txt | Modelando los efectos de la gamificación digital en el atractivo de la marca y la reducción de la deserción: Evidencia de los millennials en Malasia |
| title_fr_txt | Modélisation des effets de la gamification numérique sur l'attractivité de la marque et la réduction du taux de désabonnement : preuves des millennials en Malaisie |
| title_full | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_fullStr | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_full_unstemmed | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_pt_txt | Modelando os Efeitos da Gamificação Digital na Atratividade da Marca e Redução de Churn: Evidências de Millennials na Malásia |
| title_short | Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia |
| title_sort | modeling the effects of digital gamification on brand attractiveness and churn reduction: evidence from millennials in malaysia |
| topic | Communications General Communications |
| url | https://redfame.com/journal/index.php/smc/article/view/8176 |