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The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication
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| Published in: | Studies in Media and Communication |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1871837825028063232 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Studies in Media and Communication |
| description | |
| discipline_display | Communications |
| discipline_facet | Communications |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:106416 |
| institution | FRELIP |
| journal_source_facet | Studies in Media and Communication |
| last_indexed | 2026-07-27T03:40:58.044Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication Communications General Communications |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Communications General Communications |
| subject_facet | Communications General Communications |
| title | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_alt | El impacto de la inteligencia artificial generativa en las estrategias de relaciones públicas: un cambio en los roles de los profesionales y el futuro de la comunicación corporativa L'impact de l'intelligence artificielle générative sur les stratégies de relations publiques : une évolution des rôles des praticiens et l'avenir de la communication d'entreprise O Impacto da Inteligência Artificial Generativa nas Estratégias de Relações Públicas: Uma Mudança nos Papéis dos Profissionais e o Futuro da Comunicação Corporativa |
| title_auth | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_es_txt | El impacto de la inteligencia artificial generativa en las estrategias de relaciones públicas: un cambio en los roles de los profesionales y el futuro de la comunicación corporativa |
| title_fr_txt | L'impact de l'intelligence artificielle générative sur les stratégies de relations publiques : une évolution des rôles des praticiens et l'avenir de la communication d'entreprise |
| title_full | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_fullStr | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_full_unstemmed | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_pt_txt | O Impacto da Inteligência Artificial Generativa nas Estratégias de Relações Públicas: Uma Mudança nos Papéis dos Profissionais e o Futuro da Comunicação Corporativa |
| title_short | The Impact of Generative Artificial Intelligence on Public Relations Strategies: A Shift in Practitioner Roles and the Future of Corporate Communication |
| title_sort | the impact of generative artificial intelligence on public relations strategies: a shift in practitioner roles and the future of corporate communication |
| topic | Communications General Communications |
| url | https://redfame.com/journal/index.php/smc/article/view/8719 |