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The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions
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| Published in: | International Journal of Marketing Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1867301677533495298 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Marketing Studies |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63291 |
| institution | FRELIP |
| journal_source_facet | International Journal of Marketing Studies |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_auth | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_full | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_fullStr | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_full_unstemmed | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_short | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_sort | the effect of facebook advertising quality on consumer purchase intention: a comparative sem study of ghana and guyana. incorporating trust and risk perceptions |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://ccsenet.org/journal/index.php/ijms/article/view/0/53250 |