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The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage
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| Published in: | International Journal of Business and Management |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868552857197740032 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Business and Management |
| description | |
| discipline_display | Management |
| discipline_facet | Management |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63708 |
| institution | FRELIP |
| journal_source_facet | International Journal of Business and Management |
| last_indexed | 2026-06-20T21:27:47.459Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage Management General Management |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Management General Management |
| subject_facet | Management General Management |
| title | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_alt | El Impacto de los Factores de Redes Sociales en el Comportamiento de Compra entre los Jóvenes Saudíes: El Papel de la Calidad del Contenido, la Gestión de Marca y el Uso de Redes Sociales L'impact des facteurs des médias sociaux sur le comportement d'achat des jeunes saoudiens : rôle de la qualité du contenu, de la gestion de marque et de l'utilisation des médias sociaux O Impacto dos Fatores de Mídia Social no Comportamento de Compra entre Jovens da Arábia Saudita: O Papel da Qualidade do Conteúdo, Gestão da Marca e Uso de Mídias Sociais |
| title_auth | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_es_txt | El Impacto de los Factores de Redes Sociales en el Comportamiento de Compra entre los Jóvenes Saudíes: El Papel de la Calidad del Contenido, la Gestión de Marca y el Uso de Redes Sociales |
| title_fr_txt | L'impact des facteurs des médias sociaux sur le comportement d'achat des jeunes saoudiens : rôle de la qualité du contenu, de la gestion de marque et de l'utilisation des médias sociaux |
| title_full | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_fullStr | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_full_unstemmed | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_pt_txt | O Impacto dos Fatores de Mídia Social no Comportamento de Compra entre Jovens da Arábia Saudita: O Papel da Qualidade do Conteúdo, Gestão da Marca e Uso de Mídias Sociais |
| title_short | The Impact of Social Media Factors on Buying Behaviour among Saudi Arabian Youth: The Role of Content Quality, Brand Management, and Social Media Usage |
| title_sort | the impact of social media factors on buying behaviour among saudi arabian youth: the role of content quality, brand management, and social media usage |
| topic | Management General Management |
| url | https://ccsenet.org/journal/index.php/ijbm/article/view/0/53289 |