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Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry

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Published in:Marketing of Scientific and Research Organizations
Format: Online Article RSS Article
Published: 2025
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container_title Marketing of Scientific and Research Organizations
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institution FRELIP
journal_source_facet Marketing of Scientific and Research Organizations
publishDate 2025
publishDateSort 2025
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spellingShingle Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
Higher Education
General
Higher Education
sub_discipline_display General
sub_discipline_facet General
subject_display Higher Education
General
Higher Education
Higher Education
General
Higher Education
subject_facet Higher Education
General
Higher Education
title Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_auth Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_full Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_fullStr Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_full_unstemmed Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_short Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
title_sort between expectation and market success: hype as a consumer decision-making mediator in the computer game industry
topic Higher Education
General
Higher Education
url https://sciendo.com/article/10.2478/minib-2025-0008