Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective
Saved in:
| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867301675451023363 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80045 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_auth | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_full | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_fullStr | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_full_unstemmed | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_short | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_sort | effectiveness of digital media marketing strategy in improving marketing performance in smes: a study with service dominant logic theory perspective |
| topic | Business and Economics General Business and Economics |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/22759 |