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Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention
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| Published in: | Advanced Research In Economics and Business Strategy Journal |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1867339073504411651 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Advanced Research In Economics and Business Strategy Journal |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:87496 |
| institution | FRELIP |
| journal_source_facet | Advanced Research In Economics and Business Strategy Journal |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_auth | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_full | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_fullStr | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_full_unstemmed | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_short | Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention |
| title_sort | building green trust and green awareness: how green viral communication and green advertising affect generation z's green purchase intention |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://www.ajol.info/index.php/arebusj/article/view/317332 |