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The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks
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| Published in: | Interdisciplinary Journal of Management Sciences |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1867339073600880641 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Interdisciplinary Journal of Management Sciences |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:88003 |
| institution | FRELIP |
| journal_source_facet | Interdisciplinary Journal of Management Sciences |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_auth | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_full | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_fullStr | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_full_unstemmed | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_short | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_sort | the impact of social media marketing dimensions and customer brand involvement on brand equity in south african banks |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://pubs.ufs.ac.za/index.php/ijms/article/view/2322 |