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EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING
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| Published in: | Malete Journal of Accounting and Finance |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1867339073296793600 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Malete Journal of Accounting and Finance |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:88141 |
| institution | FRELIP |
| journal_source_facet | Malete Journal of Accounting and Finance |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_auth | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_full | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_fullStr | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_full_unstemmed | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_short | EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING |
| title_sort | effects of claim specificity and source credibility on consumer trust and purchase intention in green marketing |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://majaf.com.ng/index.php/majaf/article/view/317 |