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Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness

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Published in:Discover Sustainability
Format: Online Article RSS Article
Published: 2026
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container_title Discover Sustainability
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discipline_display Environmental Studies
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journal_source_facet Discover Sustainability
last_indexed 2026-06-20T21:44:45.448Z
publishDate 2026
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spellingShingle Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
Environmental Studies
General
Environmental Studies
sub_discipline_display General
sub_discipline_facet General
subject_display Environmental Studies
General
Environmental Studies
subject_facet Environmental Studies
General
Environmental Studies
title Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_alt Investigación del efecto de los elementos de marketing con causa en la intención de compra sostenible a través de la percepción de efectividad del consumidor
Étude de l'effet des éléments de marketing lié à une cause sur l'intention d'achat durable via l'efficacité perçue du consommateur
Investigando o efeito dos elementos de marketing relacionado a causas na intenção de compra sustentável por meio da percepção de eficácia do consumidor
title_auth Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_es_txt Investigación del efecto de los elementos de marketing con causa en la intención de compra sostenible a través de la percepción de efectividad del consumidor
title_fr_txt Étude de l'effet des éléments de marketing lié à une cause sur l'intention d'achat durable via l'efficacité perçue du consommateur
title_full Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_fullStr Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_full_unstemmed Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_pt_txt Investigando o efeito dos elementos de marketing relacionado a causas na intenção de compra sustentável por meio da percepção de eficácia do consumidor
title_short Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
title_sort investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness
topic Environmental Studies
General
Environmental Studies
url https://link.springer.com/article/10.1007/s43621-026-03810-9