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Development and verification of the commercial value added chain of content marketing response
The rapid technological progress in the last 10 years and the coherent opportunities for consumers to communicate among each other almost borderless 24/7, also impacted marketing strategies. Whereas accentuation of product values and pricing are still valuable marketing strategies, consumers are due...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2019
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