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A study of the evaluation of advertising message effectiveness with particular reference to the life assurance industry in South Africa
[ page 3-5, 3-8, A7-11, 2 missing] This thesis presents a method of gauging advertising effectiveness through the measurement of changes in purchasing patterns caused by the controlled exposure to advertisements. The concept is not entirely new, but it is thought that this is the first time that a p...
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| Format: | Thesis |
| Language: | English |
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Marketing
2024
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