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Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity
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| Published in: | African Journal of Economics and Business Research |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868553792418480129 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | African Journal of Economics and Business Research |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:87672 |
| institution | FRELIP |
| journal_source_facet | African Journal of Economics and Business Research |
| last_indexed | 2026-06-20T21:42:34.350Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_alt | Efectos de las estrategias de comunicación integrada de marketing en el desempeño de bancos comerciales privados seleccionados a través del papel mediador del valor de marca Effets des stratégies de communication marketing intégrée sur la performance de banques commerciales privées sélectionnées via le rôle médiateur de la valeur de marque Efeitos das Estratégias de Comunicação Integrada de Marketing no Desempenho de Bancos Comerciais Privados Selecionados através do Papel Mediador do Valor da Marca |
| title_auth | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_es_txt | Efectos de las estrategias de comunicación integrada de marketing en el desempeño de bancos comerciales privados seleccionados a través del papel mediador del valor de marca |
| title_fr_txt | Effets des stratégies de communication marketing intégrée sur la performance de banques commerciales privées sélectionnées via le rôle médiateur de la valeur de marque |
| title_full | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_fullStr | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_full_unstemmed | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_pt_txt | Efeitos das Estratégias de Comunicação Integrada de Marketing no Desempenho de Bancos Comerciais Privados Selecionados através do Papel Mediador do Valor da Marca |
| title_short | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_sort | effects of integrated marketing communication strategies on selected private commercial banks’ performance through the mediating role of brand equity |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://www.ajol.info/index.php/ajebr/article/view/319603 |